Light roasted coffee is for those who enjoy fruity, floral flavors and higher acidity in their cup. More often seen in specialty and higher end coffee, light roasting keeps more of the beans inherent flavors, and showcases the variety, processing, and terroir of the bean more than other roast styles. Pale brown and a matte exterior are the visible signs of a light roast, with slightly fruity, floral, nutty, cereal like aromas permeating from the beans. Light roasts usually favor pour-over and drip style preparations, which bring out its delicate and nuanced flavors. Nordic coffee is known for being lightly roasted, and influencing the increase in lighter style roasts in specialty coffee.
Sometimes called "American Roast" or "City Roast", medium roasted coffee brings richer, fuller flavors with more body and less acidity than light roast. Notes such as caramel, chocolate and nuts begin to develop as the cooking continues, as well as rounder fruit flavors (plum, peach etc.) rather than zesty, and diminished floral notes. Medium roasted coffee is generally good for drip and pour-over, as well as some espresso if a lighter, fruiter shot is the goal. A medium roast allows for the some of the beans inherent uniqueness and flavors to still come through, while giving it deeper and richer flavors from the roasting process.
Rich and dark colored, medium-dark roast brings more depth and bitterness to the medium roast. As the beans continue to cook, the oil inside starts to break through the surface, which starts to give medium-dark roasts a glossy look. More richness and chocolatey notes come through, as well as a bittersweet aftertaste, while losing its fruitiness and acidity. The terroir and uniqueness of the bean is much less present at this stage, as the flavors from the roasting process begin to dominate the overall profile.
Dark, shiny, and oily looking, dark roasts bring bold, deep flavors of bittersweet chocolate, dark caramel, roasted nuts with some bitterness. These coffees exhibit the least amount of acidity, and the fruity and floral flavors have all but disappeared and given way to the roasting process. There are many names for dark roasts: Vienna, French, Italian etc. which are staples in their region, and all have slightly different roasting levels. Dark roasted coffee is well suited for espresso style preparations and to be mixed with milk or cream, as the dark, bold flavors stand up well to mixing and softening.